NCL builds customer engagement with social commerce apps

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, have announced that Norwegian Cruise Line has launched the Bazaarvoice social commerce platform with Ask & Answer, Ratings & Reviews, and Stories as part of its initiative to make ncl.com a one-stop shop for booking a cruise and learning about the Freestyle Cruising experience.

Now guests can simply head online to ncl.com/FreestyleVoices to voice their opinions and share their personal stories about every aspect of the Freestyle experience with their fellow travelers. User-generated reviews, stories and answers give guests the most pertinent cruising information from the most trusted source – each other – while providing answers based on first-hand experience to the many questions that can come up in the vacation planning process.

“Norwegian has built its reputation on offering a totally differentiated cruise experience to travelers looking for more freedom and flexibility,” said Sam Decker, CMO of Bazaarvoice. “With the Bazaarvoice social commerce product suite, they are continuing to build on the brand value of innovation to offer a new kind of vacation planning experience. By introducing a wide variety of use-generated content, Norwegian is ensuring that its guests have the information they need to have the best possible cruise vacation – and they are going even further by bringing this customer voice into their organization to change the way they are doing business today.”