Cheapflights rolls re-launches US site

Cheapflights Ltd., a leading UK and North American internet media travel company providing flight price search and comparison and travel-related ancillary services, has announced the relaunch of its US site Cheapflights.com.

The US relaunch marks an important stage in Cheapflights’ history. The Company launched in the UK in 1996 with Cheapflights.co.uk and in the USA in May 2003. The Company has always striven to innovate and provide cutting edge service both to its users and to its travel advertising partners and the relaunch is the fruit of heavy investment in back-end technology and redesign work.

The new site will provide unprecedented access to flight deals and to travel-related proprietary information to enable consumers to research and plan their travel.

• Enhanced location-based search function gives travelers more ways to find excellent deals
• Gives advertisers new, more profitable ways to target consumers
• Changes improve scalability facilitating easy international expansion
• An expanded content library covers everything from airport security information and currency exchange rates
• Tips on the best times to visit more than 500 highlighted destinations worldwide. This proprietary material is written firsthand by Cheapflights’ own in-house editorial staff

Commenting, Group Managing Director Chris Cuddy said: “The US relaunch is the culmination of months of stress-testing in the US. The diversity of US departure points plus national and international destinations makes the US an ideal stress-testing ground for the new back-end.

“The revamped site will deliver new functionality, rapid ease of access to our advertisers' deals and tremendous additional proprietary content to assist with travel planning. We plan to also relaunch the UK site utilising the new technology later this year”

Hugo Burge, Vice-Chairman and Head of International added: “I would like to congratulate our technology team on delivering such powerful bespoke technology. Not only will this deliver a fantastic user experience, it will also provide a common technology platform for the Company to pursue its strategy of further international expansion. “

Chris Martin, Cheapflights’ Director of Technology continued: “My brief on joining Cheapflights just over a year ago was to achieve a total revamp of the back-end. This has now been achieved by our in-house IT management and engineers along with input from our sales and marketing teams. I am delighted that we have now delivered an excellent improved user experience which will benefit both our advertisers and our users.”