Delta introduces Best Fare Guarantee

Delta Air Lines is putting its money where your mouse is. The airline today announced its Best Fare Guarantee, assuring customers will always find Delta’s lowest available fares at delta.com. If a customer discovers the same Delta itinerary for a lower fare on another travel Web site, the airline will refund the ticket cost or offer the fare difference plus a $100 travel voucher.

“Price is one of the most important factors our customers consider when making their travel decisions,” said Tim Mapes, vice president of Marketing for Delta. “That is why we always offer our best available fares on delta.com. That’s our commitment to Delta’s loyal customers, and we’re willing to back it up.”

The Best Fare Guarantee provides customers with two choices if they discover the same Delta itinerary for a lower fare on a Web site other than delta.com. The airline will:

- Refund the ticket cost, no questions asked. Customers can cancel their itinerary within 24 hours of purchase directly at delta.com. Their credit cards will be refunded for the entire purchase, and they will receive confirmation receipts for the refund.

Or,

- Provide the fare difference and a $100 voucher for future Delta travel. The lower fare must be for the exact same Delta flight, date, cabin, booking class and flight time as the original itinerary purchased at delta.com, and the difference in total fares must be equal to or greater than $10. If that is the case, customers can submit a claim by midnight the same day the ticket was purchased at delta.com. Once Delta validates the lower fare, customers will receive an e-mail confirmation of the refund amount and a $100 electronic travel voucher.

More than a quarter of a million customers worldwide visit delta.com every day to check-in online, shop for SkyMiles Award Travel, avoid booking fees, get flight updates and book flights, car rentals, hotels and other trip amenities. The speed, ease, convenience and security of delta.com make it the best one-stop shop for customers’ travel needs.

Terms and conditions apply. For more information, visit Delta.com.