Pegasus Airlines takes off with UK advertising campaign

This month sees the launch of Pegasus Airlines’ exciting new print, outdoor (London underground) and online advertising campaign in the UK. The outdoor underground campaign will run for four weeks in November across 300 central underground stations (Gold 16s), whilst the press and online campaign will run for six months across international, national and London regional press and websites.

Created by Dogstar Design, the advertising campaign highlights incredible one-way inclusive prices to Istanbul, Turkey starting at £40 to coincide with the increase in frequency to five times-weekly on London-Istanbul/North Cyprus route this month - as well as the airline’s 15 onward connections across Turkey and North Cyprus which make it easy to reach an array of destinations including the beach resorts Bodrum and Dalaman, business hubs of Izmir and Ankara and plenty of other exciting cities to explore off the typical tourist-trail such as Gaziantep and Trabzon.

Ozlem Mutluer, PR and Marketing Manager for Pegasus Airlines, said: “We are excited to be increasing our visibility in the UK as we increase flight frequency on our London-Istanbul/North Cyprus route, with a bold and exciting message which reflects our position as the fastest-growing airline with the youngest 737 fleet in Turkey”.

The campaign is supported by an integrated promotional campaign coordinated by Redmint Communications, which includes special promotions, sponsorship, PR and marketing activities in the UK. The digital element varies from banner advertising across travel websites to partnerships with online search websites such as Skyscanner.net.

For more information and bookings, log on to Pegasusairlines.com/en.