The sky’s the limit for netflights.com

Although launched back in April last year, Netflights.com has decided to use January, travel’s peak booking period to shout about its offerings in the form of a £1 million brand campaign.

The netflights.com multimedia brand campaign is using television, national press, outdoor and online display advertising as a way of communicating the netflights.com messages.

The concept behind the campaign is to create brand awareness, launching netflights.com as the main point of contact for worldwide flights, taking the hard work out of searching for the best prices.

Netflights.com, part of the Gold Medal Travel Group is a huge online tour operator that has always relied on its heritage in the travel industry and its classified advertising to drive business.

Gold Medal Travel Group has a 38-year history, a £300 million turnover and boasts some of the best relationships in the business with the trade, airlines, hoteliers and car-hire suppliers. Netflights.com, the direct sales arm of the company gives customers access to some of the best travel prices direct, which were previously only bookable with a travel agent.

Netflights.com’s new brand campaign perfectly encapsulates the company’s position as a supplier of scheduled flights around the world. With a full product offering including everything from long haul holidays and city breaks to flights and car hire, the company can fulfil any holiday requirement. The new strapline ‘We search, you save’ makes a powerful statement referring to the fact that Netflights.com can find you the very best flight prices.

Gold Medal’s Director of Sales and Marketing, Ruth Connor is clear about netflights.com’s positioning: “Netflights.com can take the hard work out of trawling the internet to find the best fares. At netflights.com we work with 135 airlines, taking people to 1500 destinations worldwide, including Dubai, the Far East, the USA and Australia.”

The messages being communicated all refer to the company’s unique access to the best travel rates. ‘We search, you save’ ‘Take off with us’, ‘The sky’s the limit’ and ‘1000’s of discounted airfares’ are all messages that should entice the customer to visit netflights.com.

The display advertising campaign has a predominately London and Manchester focus with roadside posters delivering the key messages and price-led offers from key suppliers.

In London where the emphasis is on public transport, the underground and London taxis are displaying iconic blue posters delivering the key messages of the campaign along with special offer prices.

As part of the million pound campaign the company has launched its first television commercial that is hitting both terrestrial and satellite television channels. The 20-second advertisement uses water as its theme engaging the viewer to escape the UK rain by clicking on to netflights.com.

The campaign is also seeing a huge online presence for the consumer brand, delivering 130 million impressions. Netflights.com is being targeted at ABC1 Adults with an interest in travel via sites like yahoo and msn. Also 35% of the online activity is being directed via key UK portals as part of the three-month online campaign.

Gold Medal’s Ruth Connor has been the driving force behind the brand campaign and is excited that travel’s best kept secret is being launched to the nation:

“Netflights.com has a loyal customer base and we have all worked towards building a brand that we can deliver to the consumer. We have a wealth of knowledge and experience, coupled with exclusive product availability worldwide and this brand campaign will hopefully introduce us to a new audience. We are a relatively unknown brand yet we have a massive loyal customer base. This campaign is about disclosing travel’s best kept secret. With thousands of discounted airfares available through netflights.com, the sky really is the limit.”