Air Southwest seeks global audience

South West based airline Air Southwest has, since opening for business six years ago, developed a strong following for its website airsouthwest.com. As the airline continues to develop new routes, products and services, it has embarked on a development plan which will ultimately see the carrier featured in travel agent computer systems and flight booking websites worldwide.

The first step in the process will see a new flight code introduced for all Air Southwest flights from Sunday, May 31.

Instead of the prefix ‘WOW’, all Air Southwest flight numbers will begin ‘SZ’.

Peter Davies, managing director of Air Southwest, explained: “Our website airsouthwest.com will continue to be our main source of bookings, but we now see great opportunities in being able to use global sales systems. And it means we can work more closely with other airlines in the future.

“For us to do that we needed a two-letter code assigned by the International Air Transport Association.

“The only difference for customers is that from May 31 when they are catching an Air Southwest flight they will need to look out for SZ rather than WOW on the departure board.”

Air Southwest is based at Plymouth City Airport, is the largest operator at Newquay Airport, and offers a range of services from Bristol. The airline serves 13 cities in England, Scotland, Ireland and the Channel Islands, and has recently introduced a ground-breaking new service from Newquay and Plymouth to London City Airport, in the heart of the capital.