Online Shopping for Voluptuous Ladies

Cherished-Woman.com, an e-tailer specializing in trendy clothes for plus size women, was founded by former plus size model and entrepreneur Nancy Baum. The online boutique features high-end, designer plus size fashion aimed at bringing out the natural sex appeal of the modern woman, no matter what her dimensions. Baum is using her fashion background and 14 years' experience in web application sales to launch an online retail venture offering trendy clothes for plus size women who expect to be as sexy and fashionable as their slender peers.

The website’s collection of plus size designer clothes includes plus size sweaters and blouses and plus size pants, including sexy, slimming Svoboda jeans and designs by Marisa Christina - with many more exciting designers lined up for Spring 2007.

High fashion appears to be heeding the call for trendy clothes for plus size women. A recent episode of "Project Runway" even tipped a hat to the "everyday woman" with a challenge to contestants to make clothes for the decidedly curvier family members of fellow designers.

Cherished-Woman.com's goal is to provide one-stop shopping for the curvy girl with discriminating tastes. In sharp contrast to other fashion hubs, the site includes a page on which would-be models can apply to be the newest “spokes-model” for the company’s sexy plus size clothes.

"When I started modeling in the early '90s, the selection of plus size womens apparel was limited to shapeless tops and bottoms," Baum said. "Today, the plus size customer is demanding the same styles as her thinner counterparts. More and more designers are realizing this now and are designing clothes that give the plus size woman some stylish and sophisticated options."

Baum said she travels the globe to find sexy plus size clothes and meet designers who cater to plus size women. The best discoveries end up in her collection.

"Cherished-Woman.com's goal is to provide one-stop shopping for the curvy girl with discriminating tastes," Baum said. "You won't find our plus size designer clothes in your local mall or other online stores. Our merchandise is fresh, new and exciting."

To browse the collection, visit www.cherished-woman.com.