Designed to make us Shine

Shine New York, makers of high-end women's fashion apparel, has added a new feature to their online store that allows shoppers the option to bid on limited edition pieces.

"No one else in the apparel industry has this feature available to their customers," said Sagi Gordon, Vice President of E-Commerce and Technologies for Shine New York. "These auctions will give shoppers more access to our limited edition women’s fashion designs than they might otherwise have had."

Shine New York’s online catalogue at www.BuyShineNewYork.com has also been updated to feature their 2006 fall and winter collection of best-selling women’s fashion apparel.

"Traditionally, Shine New York has been known for our higher-end knit tops, but due to an increased demand, we have expanded our fall collection to include dresses, woven, sweaters, and outerwear this year," said Gordon.

Nordstrom and Macy’s are just two of the famous US department stores carrying the Shine New York line, and now women everywhere can visit the label’s web catalogue to browse and buy exclusive items of fashion apparel online or at auction before they reach stores. Shoppers can also browse a unique women’s clothing line created specially for the internet and which is available exclusively to online customers.

Find out more at www.BuyShineNewYork.com

Liz Southall - Fashion Editor