Fitness Fashions Prove Sweat Can Be Sexy

Gone are the days when women’s active-wear consisted of beat-up sweats and hand-me-down t-shirts that a woman wouldn't be caught dead wearing anywhere else but the gym. More fashion designers are tapping into our desire to look great - no matter what our activity - by taking women’s fitness apparel from second-rate to first-class.

A new online athletic apparel store is taking sexy fashion active-wear to a new level with pilates and yoga clothing and aerobic wear that not only stands up to the twists, turns and sweat of an intense workout, but looks good when doing it.

US based Deez Athletic Wear features Deez Basix, Binka, Brasil Sul, Couture and Margarita apparel lines that offer women’s active-wear in designs that founders Dee Burton and Ken Greer believe help women work out more confidently.

"Deez is about the blend of fashion and fitness. If you're working hard to look good, you deserve workout fashion that makes you feel great," said Burton, Deez co-founder and co-owner. Burton relies on two decades of experience as a personal trainer to identify women's workout clothing lines that meet those high standards.

"I've combed the globe to find the best of the best in workout wear," Burton said. "I have personally tested all of the clothes for fit, comfort and style."

Burton and Greer's business model proves that ladies sportswear is not just about appearance – it's also about helping people to be healthy. The two intend to use a portion of the profits from the sale of their women’s active-wear to promote greater fitness awareness; 5 percent of their proceeds will go to organizations that support fitness and sports for women and girls.

Visit www.deezfit.com to view the collection.