A labour of love

Enamore is an up and coming UK fashion label creating garments made from the finest organic and sustainable fabrics including hemp, cotton, bamboo, Soya and silk sourced from accredited suppliers. Enamore supports local manufacturing and all current ranges are designed and produced in Bath, Wales and London.

Enamore began in the seaside city of Brighton, UK during 2004 founded by Jenny Ambrose. The brand was born out of the designer’s love for vintage sewing patterns and charismatic floral prints. Jenny’s vision was to create beautiful, playful and quirky garments from organic fabrics and vintage materials, after discovering the damaging effects of fashion industry to our environment.

The designer first became attracted to sewing as a young girl often choosing fabrics and trims from which her mother would create her dresses. Jenny grew up Canada eating vegetables straight from the garden and recycling, which had a lot to do with shaping her future career in ethical fashion.

The label began with a small range of clothing made from hemp fused with a colourful array of hand-sourced prints from the Fifties and Sixties. The collection has now evolved beyond expectation offering a diverse collection of dresses, separates and an exciting range of organic lingerie with a new twist on the modern Pin Up.

Enamore is now based in the picturesque city of Bath, where the brand continues to grow and flourish. Jenny regularly works with fashion and textile students and graduates from all over the UK, offering unique opportunities for work experience with a creative young business. Jenny is also involved in projects such as BBC Blast and the ‘Make Your Mark in Fashion’ competition to inspire young people to think about where their clothing comes from and to consider future careers in sustainable design.

Enamore has been featured on BBC2’s ‘Working Lunch’, ITV’s ‘This Morning’ and ‘LK Today’ as well as editorial and product features in The Observer, The Guardian, The Telegraph, Cosmopolitan, Domino, Marie Claire and many more respected publications. Enamore can be found in cities worldwide including London, Milan, Paris, Munich and Washington DC.

See the collection at Enamore.co.uk.