A sophisticated new look for Ann Summers

Ann Summers, the high street’s favourite purveyors of seductive lifestyle, are proud to announce the unveiling of a new, sophisticated look for the brand, which will premier with the launch of their Autumn/Winter 2008 campaign. Entitled ‘Hotel’, the stunning visual campaign marks a new era for the high street lingerie retailer. Once perceived as a controversial addition to the UK high street, Ann Summers has now become a proud retail resident with 132 key shopping destinations around the UK.

With a new openness about exploring sexuality in modern lifestyle, Ann Summers has enjoyed a tremendous embracement by the UK public as it has grown over the past 36 years.

Now, with its high profile retail position and a more modern outlook on seductive living, Ann Summers is delighted to launch a stylish new visual style, which will be reflected through all of its channels including Retail, eCommerce and Party Plan. With an 80% female customers base, as well as an exciting growing market for couple shoppers, Ann Summers has evolved with a new feminine, sophisticated approach to its product and shopping environment, and this is now being epitomized through the new look Hotel campaign.

Supporting the aspirational new image of its new concept high street stores and ecommerce site at annsummers.com, ‘Hotel’ perfectly portrays Ann Summers’ core values of ‘innovative, sexy and fun’. Encapsulated within this stunning campaign, the fashion forward lingerie, bedroom wear and accessory collections have been brought to life by the Ann Summers’ in house design team, with styling direction from former Harpers Bazaar fashion editor, Nick Cox.

Steeped in luxurious detailing, indulgent fabrics and the most seductive silhouettes, this new campaign marks an exciting new era and design direction from the iconic sexy retailer.

The new look will be being launched to all stores, website and parties from 21st July 2008.

To locate your nearest store visit annsummers.com.