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Lacoste celebrates 75th anniversary in style

30th May 2008 Print
Lacoste celebrates 75th anniversary in style Lacoste marks their 75th anniversary in 2008 with a limited edition capsule eyewear collection for men and women featuring the original crocodile logo with a contemporary twist on products and packaging.

For men, a dynamic rounded shaped lens with a vintage touch lends this distinctive model a prominent, expressive character. The metal bar integrated on the top rim as well as a double bridge combined with filigree metal temples affords a lightweight sporty finish. With an understated tone on tone logo embossed on the temples, the men’s sunglasses are available in white, black and brown colourways.

The soft angular model for women projects an image that is both classic and fashionable – in keeping with LACOSTE’s timeless style. A distinctive double-layered acetate with warm accents in black and white colourways completes the look. The silver metal crocodile inlet on the temple emphasizes brand consciousness, while the stylish metal ring on the end tip highlights the sporting heritage of the product. These glamorous women’s sunglasses come in white, black and beige.

Christophe Pillet, Creative Consultant for LACOSTE eyewear comments: “These sunglasses are true contemporary objects composed with some vintage ingredients. To commemorate our anniversary, each pair of sunglasses comes with a specially designed sunglass case and lens cloth.”

All items in the 75th anniversary collection feature a distinguishing logo different to the original crocodile mark: a silver grey three-ball design which features LACOSTE in the first ball, the original crocodile logo in the centre ball, and finally ‘75 Sport Elegance’, which is the theme of this special birthday celebration.

The limited edition eyewear range will be priced from £110 and is part of a wider ‘capsule collection’ of clothing, bags, footwear, watches and eyewear to celebrate LACOSTE’s 75th anniversary. All designs in the eyewear collection embrace the LACOSTE lifestyle which encompasses elegance, refinement and comfort as well as a dedication to quality and innovation.

With a contemporary sport-elegant feel, the stylish collection houses a selection of timeless designs and stunning colours for women and men.

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Lacoste celebrates 75th anniversary in style