Cheeky Brits enter Euro Vision thong contest

Forget the Cheeky Girls, British men are casting aside their inhibitions this summer and strutting their stuff in skimpy swimwear. Not wanting to be outdone by Italian stallions and Spanish studmuffins, buff Brits are ditching their baggy shorts for a brighter, tighter package. That’s according to leading swimwear manufacturer Kiniki.com – the British design house that has sold more than 30 million pairs of pants to men all over the world.

“The catwalks are awash with bright, neon colours, skin tight styles and garish prints this year,” says John Walker, founder of Kiniki.com. “And that’s just the men.”

“The English have a reputation for being prudes. While the Europeans bear all on nudist beaches, we shrink behind shapeless baggy shorts.

“We’ve been sending out tangas to Tonga and bikini briefs to Brazil for years and now the Brits are finally starting to warm to the cheekier side of swimwear.”

Established in 1976, Kiniki.com has grown from a backroom business for mail order men’s underwear into a British manufacturing success story.

Based in Newcastle-under-Lyme, Staffordshire the company was one of the first businesses to take advantage of the e-commerce trade in 1996.

“It isn’t just men that can take advantage of our daring designs,” says Walker, “we’ve recently launched a fantastic line of women’s swimwear too.

“Both sexes can also make the most of our brand new tan-through swimwear. The Brits might still be a little shy when it comes to hanging out on the beach, but at least we can top up our tans without the embarrassing pasty bits.”