Tiso brings in-store knowledge online

Tiso.com and AlpineBikes.com appoint social commerce provider Bazaarvoice to implement customer Ratings & Reviews and Ask & Answer functionality. Scotland’s premier outdoor clothing and equipment retailer Tiso Group is adding ratings and reviews functionality to its two websites, Tiso.com and AlpineBikes.com, to bring the voice of the customer and in-store knowledge from staff online.

Social commerce provider Bazaarvoice has been appointed to implement the service, along with its customer to customer helpdesk Ask & Answer.

Tiso Group, which launched its first outdoor clothing store in 1962 and now has thirteen shops across Scotland, wants to help online customers make informed purchase decisions; mirroring the in-store experience. Tiso.com launched in 2003. Alpine Bikes has seven stores across Scotland and launched AlpineBikes.com in 2008.

“By adding consumer reviews online we’ll be able to leverage the knowledge of our customers for the benefit of everyone who shops with us,” said Rob McNair, Online Manager at Tiso.com. “Our point of difference is our knowledge – we’re known and respected for our deep understanding of products, so we’ll also be adding professional reviews written by our staff and clearly marking them as such.”

Additionally, Tiso Group will use customer feedback to help the company’s buying team; enabling it to identify best sellers and products that could be improved.

“Tiso and Alpine Bikes are brands with a trusted heritage and bringing the customer voice online for the first time will transform the businesses,” said Sam Decker, Chief Marketing Officer of Bazaarvoice. “All areas of Tiso Group will benefit from this content, from marketing and merchandising departments right up to the management team.”