Tesco announces Cable & Wireless as broadband partner

Michael Phillips, product director, Broadbandchoices.co.uk, said: "This is an exciting development in Tesco's plans to become a leading consumer broadband supplier, allowing them for the first time to offer bundled packages of broadband and home phone services.

"Our own research shows that customer service is a key determinant in choosing a phone or broadband provider and Tesco has certainly got off to a strong start with their award winning mobile services. We trust that the Cable & Wireless deal will give them a wholesale broadband partner that can deliver the performance and reliability that broadband users are increasingly demanding, coupled with a consumer-facing brand they can have confidence in.

"Tesco's ambitious plans for broadband and bundled services bode well for consumers since it should increase competition in the market and put pressure on all ISPs to focus on the importance of customer service. Bundled packages have increased in popularity amongst consumers over the past 2 years, so it will be interesting to see how Tesco differentiates itself in a bid to win more custom."