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Gulf Air launches new multi-lingual website

10th December 2009 Print

Gulf Air, the national carrier of the Kingdom of Bahrain, has launched a brand new website.  The all-new has a fresh modern layout with a new horizontal navigation making it easier to access content and providing more space on the homepage for information on the latest news and offers for customers to take advantage of. 

Gulf Air has also launched for the first time the Arabic language version, while the French and German versions will be added by the end of December.

The new look took around 12 months to develop and, whilst customers will experience a new improved look and feel, the real revolution is ‘behind the scenes’.  The site has been created and is maintained through a sophisticated Content Management System (CMS) which improves reliability of the site and consistency across pages.   The CMS also enables easier deployment of localized versions, which means that customers are now able to select their chosen country and language to obtain the most relevant information for their travel with Gulf Air.

Gulf Air Head of e-commerce Mr. Nicola Simionato explained: “The development of Gulf Air’s new online platform has been a significant project that has involved several departments within the airline to ensure that meets the exact needs of our customers.   With the exception of our booking engine, a recent development in itself, every web application has been rewritten to ensure it delivers optimum results for our passengers.”

Mr. Simionato added: “We have a very loyal customer portfolio to our already-popular thanks to our ‘Lowest Fares Guaranteed’ promise.  In the coming months we will be adding even more sophisticated applications to the site including Web Check-in.   Our aim is for to be a one-stop-shop for all our customers’ travel, from booking their flights and redeeming their Frequent Flyer points to arranging their hotel, travel insurance packages, and car hire at their destination.

Gulf Air’s “Lowest Fares Guaranteed” initiative promises customers that they will not find a cheaper Gulf Air flight anywhere else online and will refund the difference if they do!