Love don't live here anymore - the rise of the anti-Valentine

Brits are becoming anti-Valentines Day, with over a third claiming they won't send a Valentine's message this Sunday, research from moneysupermarket.com reveals.

The UK's leading comparison site shows nearly a fifth of Brits (17 per cent) will not be sending a Valentine message this year because they don't like the idea of it. Sixty-something's are the least likely to show the love - half (50 per cent) say they aren't willing to get involved. One in five (19 per cent) Brits won't be indulging in any Valentine's high-jinx because they haven't got anyone to send a message to.

Mike Wilson, manager of mobiles and broadband at moneysupermarket.com said: "The anti-Valentine vibe is definitely in the air this year, with love-scrooges making their feelings clearly known by not sending any Valentines messages.  It's surprising quite so many people hate the idea of Valentines Day and no doubt loved ones up and down the country will be preparing themselves for an un-romantic day."

SEXY TEXTS

The research reveals of those who will be wearing their heart on their sleeve this year, a fifth (16 per cent) will break with tradition and send a Valentine's text, eCard, email or message via a social networking site. Among the "texters", a naughty quarter, 24 per cent, admit they'll be sending an explicit message.

Men will be more romantic than women in 2010; two thirds (62 per cent) plan to let their wife know they love them, compared to just 49 per cent of wives.

Mike Wilson, manager of mobiles and broadband at moneysupermarket.com said: "There may be ‘love in the air' for some of us in 2010. Our research shows that while the days of the traditional Valentine's card may be numbered, Brits are seeking out alternative means to get their message across.

"Sending a text, email or facebook message makes for an easy way to tell someone you like them, and it means senders don't have to deal with any embarrassing rejections face to face."