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The Greatest Fashion Show on Earth at Westfield London

15th March 2010 Print

From March 18th until 20th, Westfield London - in partnership with leading fashion magazine Sunday Times Style - will host The Greatest Fashion Show on Earth. The three day spectacle kicks off on Thursday 18th March with a star-studded VIP night, in collaboration with the British Fashion Council, supporting Naomi Campbell's Fashion For Relief Campaign and the White Ribbon Alliance to raise funds for mothers and babies in Haiti.


The Greatest event must be hosted by the greatest hosts! So Westfield London is honoured to have the presence of British fashion icon and supermodel Erin O'Connor, who will open the event alongside Chairman of The British Fashion Council, Harold Tillman.

The VIP evening will bring together designer and design-led fashion retailers, fashion influencers and celebrity fashion fans with a champagne reception, spectacular fashion show and a charity auction to support the White Ribbon Alliance. Sarah Brown, The White Ribbon Alliance Global Patron, is also a special guest for the evening.

Television presenter George Lamb will also be hosting, bringing you access to behind the scenes and up-to-the-minute interviews with the creative masterminds of the show. There’s even a whisper that a celebrity model may walk the runway.

Don’t miss the greatest finale - two of the BFC Vogue Designer Fashion Fund short-listers will be showcasing their talent on the runway. The short-listers include Christopher Kane, Clements Ribeiro Erdem, Nicholas, Kirkwood, Marios Schwab and Richard Nicoll….find out on the evening who it will be! What’s more, Angel Jackson will be creating a limited edition Fashion for Relief bag which will be sold at Westfield throughout the three day event.


The Atrium exhibition space will be transformed into the perfect setting for the greatest fashion event. The show features 54 looks from this season's latest trends, from over 700 fashion brands; from luxury labels to high street favourites all chosen by stylist Charlie Anderson and produced by London Fashion Week’s On|Off designers, The Doll. Watch the highest calibre models, styled by Toni & Guy, strut their stuff whilst listening to a live orchestra who will be positioned to fit seamlessly into the set design.

For those not present on the VIP launch night, there will be plenty of opportunities to see the fabulous show presented by fashion femme Donna Air, as it will repeat on Friday 19th and Saturday 20th March at four separate scheduled occasions on each day. See the Westfield London website.


Over three days from March 18th to 20th, Westfield London is delighted to bring you the Greatest Styling Pods - all in aid of The White Ribbon Alliance supporting Haiti. For women, free blow-dries, makeovers and styling tips will be on offer; for him, tailoring tips and wet shaves.

Shoppers will also receive up to 20% off at many stores, including LK Bennett, Hobbs, DKNY Jeans and Twenty8Twelve, making this the only event you need to attend this season. All proceeds will be donated to Haiti.


If you love food and fashion, you’ll love Westfield London. To celebrate the event, The Buttercup Cake Shop will be creating the greatest themed cupcakes with fashionista touches such as miniature dresses and high-heeled shoes, as well as offering fun flavours, such as Dulce & Banana, Cherry Hall, Kate Mousse and Catwalk Crunch. Don’t miss the debut flavours, only available from 18th to 20th March.

For further information, catwalk coverage, backstage footage, offers and up to the minute news on Westfield London shopping centre, visit: