Levi’s re-launches London Flagship store
Levi’s is re-launching its UK Flagship store on Regent Street, providing Londoners and the capital's visitors with a complete brand experience at the ultimate jeanswear destination.
A demonstration of craftsmanship and factory-inspired architectural design, the store is set to both inspire and engage customers as they are taken on a journey through the origins of denim and the brand’s evolution whilst offering a unique and personalised way to buy jeanswear.
The store itself is a carefully crafted visual feast. There is a factory feel throughout, brought to life through a mix of exposed brick, raw steel, concrete, wood and glass. The newest product stories in both the men’s and women’s collections are housed on the ground floor. The selection will be rotated and updated weekly inspiring new perspectives for regular customers whilst showcasing an edited choice of innovative product that will delight those on the hunt for the latest trends. A metal staircase or incredible glass elevator leads customers down to the basement level – and a denim lover’s dream! It is here that customers will be met with a whole new level of customer service and expertise, a resident team of knowledgeable staff on hand to guide novices and denim aficionados alike through the latest fits and finishes.
Levi’s understands that for many, buying jeans can be a chore, so the construction and layout of the store has been insightfully designed with this in mind.
Once inside the shopping area, customers are met with the latest collections including iconic sawtooth shirts, tees and trucker jackets as well as chinos and seasonal denimwear. The store’s ‘Drapers’ will be continually updating the look and feel of ground floor environment and offering styling assistance for customers if requested.
There’s a distinct clarity and confidence in a category often fraught with confusion and overwhelming choice, and little by way of explanation. The Inspection Room housed on the basement floor instantly eases the jeans buying process. Cleverly split into zones, it allows customers to shop by fit or finish depending on the individuals’ preference. Assistants will be on hand to offer specialist advice, although those who favour browsing at their own free will be able to self select. Plus there’s a beautifully laid out 501 Jeans Warehouse residing at the far end which holds a staggering 22 different washes of the original button fly jean, a seemingly never ending 501 Jeans vault.
Having created the first ever blue jean in 1873, Levi's has continued to develop and innovate the category and evidence of its substantial heritage is clearly evident in the store’s detailing.
With this store Levi's is aiming to offer its customers the ultimate brand experience – and to revolutionise the way we buy jeanswear. It is visually captivating whilst providing expert knowledge, product offering and storytelling. It’s a must for Londoners and visitors alike.
For more information, visit: levi.com
