Forever 21 heads for Oxford Street

US fashion label Forever 21 announced today that it has secured a retail space on London's prestigious Oxford Street and plans to open one of its flagship stores there in Autumn 2011.

The 35,000 sq. ft space, at 360 Oxford Street, is currently occupied by entertainment chain HMV.
 
Forever 21 operates 470 stores in the US and around the world and recently entered the European market opening large stores in Birmingham (Bullring) and Dublin (Jervis Centre). The retailer also launched the European e-commerce sites forever21.co.uk and forever21.eu.
 
Larry Meyer, Forever 21 Executive Vice President said "Oxford Street is one of the most renowned shopping locations in the World and ideally suited for Forever 21. The reaction in the UK to our Birmingham store was very strong and we are looking forward to bringing our unique retail proposition to London next year."
 
Simon Fox, HMV Group Chief Executive, commented "It will, of course, be extremely disappointing when HMV closes its doors on 360 Oxford Street next April, but we are also delighted that this transaction allows us to invest significantly in our other West End stores, including our 50,000 square feet flagship close to Oxford Circus, where we have recently renewed our lease for a further 10 years, and HMV Trocadero at Piccadilly Circus. We are also pleased to maintain a presence just a few hundred metres away from 360 Oxford Street, through our existing shop-in-shop at Selfridges & Co."
 
"HMV's strong London presence will also enable us to redeploy our store colleagues from 360 Oxford Street to stores within a reasonable travelling distance."
 
Forever 21 offers a wide choice of clothing and accessories for women, men and children updated constantly in line with the latest styles and the hottest accessories. As well as up-to-the-minute trends Forever 21 offers a fantastic collection of stylish wardrobe staples. New drops in store daily ensure a fresh injection of fashion at every visit.