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Clinique launches Bottom Lash Mascara

13th January 2011 Print
Clinique Bottom Lash Mascara

Beautifully defined lashes complete every eye makeup look. Although a makeup-must, even the most highly acclaimed mascara masters find it challenging to apply mascara to teeny, tiny bottom lashes and keep the formula from smudging or flaking. Thankfully, Clinique is here to help.

Always at the forefront of mascara innovation, new Bottom Lash Mascara is specially designed to reach those hard-to-find bottom lashes and lasts for 24-hours with a special long-wearing formula.
Exclusive to Clinique, new Bottom Lash Mascara micro-mini brush is one of the smallest on the market with the biggest job of enhancing smaller, more delicate lower lashes. The unique precision applicator perfectly defines bottom lashes to create a naturally wide-eyed, lash look. Housed in a beautifully designed silver floral patterned barrel, its miniature size makes it the perfect portable partner to any Clinique mascara.
Here’s how it works:
- The thermal active formula wears true for up to 24-hours without smudging or smearing, is flaking resistant, and is waterproof in cold water.
- The acrylates copolymer dries after application and immediately provides a film layer that protects the formula from cold water, sweat and humidity.
- The stretchable-clay like ingredient, bentonite, smoothly coats bottom lashes for natural definition while jojoba oil conditions the lashes.
- To remove, simply soak a cotton pad with warm water and gently press on the lashes to loosen the mascara, and then wash the face as usual.
For those who have short bottom lashes, hold brush tip vertically and wiggle through lashes then hold normally (or horizontally) to even out for a perfect application. And, applying Bottom Lash Mascara to the corner of these hard to reach lashes will also help create a fuller lash look.
Available in Black and Black/Brown. Allergy Tested. 100% Fragrance Free. Ophthalmologist Tested. Safe for sensitive eyes and contact wearers. Bottom Lash Mascara, 2.5ml - RRP £10.00/€14.00.
Available at Clinique counters nationwide from 1 February 2011.
To buy online, visit:

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Clinique Bottom Lash Mascara