Buying a mobile phone online offers better experience

Consumers are flocking to buy their mobile phones online as high street outlets do not meet the grade with unsatisfactory customer service and poor value for money.

Good customer service, choice of handsets and freebies given by the retailer are factors which customers rate highly when buying their mobile phones according to the research from the independent price comparison and switching service uSwitch.com. The ease and convenience of buying your mobile phone online far outweighs the long wait times, fewer and limited selection of handsets at major mobile outlets.  64% surveyed who bought online were satisfied with the handsets they were offered compared to 62% who bought in a shop.

Poor customer service seems to typify the British mobile phone shop experience and consumers are waking up to the fact that they deserve more which they can get online.  Not only were customers more satisfied with the freebies they were offered online but, they were also getting more value for money.  When making a switch, consumers were able to save an average of £81 annually.

Ernest Doku, communications expert at uSwitch.com says: "It is clear that the high pressure selling environment of some high street mobile phone shops are allowing the consumer to win.  In a time when getting the most out of a limited budget matters; the consumer needs the time and freedom to choose a deal that works for them as well as one that gives them the most for a reasonable price.  Buying your phone online certainly does this."