Travel habits based on smartphone brands revealed
Cheapflights.co.uk has identified key traits and practices of individuals based on their smart phone choice with its travel habits of mobile phone users infographic combining the results of a recent survey in which more than 700 people took part, along with information based on search data.
The comparison of Blackberry, iPhone and Android Phone users produced some interesting results which concluded that iPhone users were the most romantic, Android users the most adventurous and Blackberry users the biggest spenders on holiday.
“It might seem like just a bit of fun, but in an age where people are so brand driven, the type of mobile you carry really does provide an insight into aspects of your personality. We took this thinking a step further and applied it to travel behaviour, which enabled us to determine the type of traveller a user is, based on their choice of mobile phone,” says Nadine Hallak, Travel Expert for Cheapflights.co.uk.
Some of the main findings from the survey and Cheapflights.co.uk’s user search data:
14 million hours per year are spent searching for flights while at work, and Blackberry users spend 38 per cent more time searching for flights during working hours than either iPhone or Android users.
Of the three different mobile personalities, Blackberry users appeared to be the biggest spenders with a whopping 50 per cent more likely to splash the cash in a jet set holiday destination like Marbella.
iPhone users’ destination choices showed them to be the bigger risk-takers with a love of shopping and romance. The results showed they are twice as likely to gamble in Las Vegas compared to Blackberry users. iPhone users were also four times as likely as Android users and ten times as likely as Blackberry users to choose a romantic break in Paris – they were also 7 per cent more likely to travel for a dirty weekend than Blackberry users.
When it comes to general adventure, Android users came out on top, highlighting New Zealand as one of their favourite destinations. They’re also the ‘techiest’ of the bunch, being 50 per cent more likely to visit high-tech Tokyo than the Blackberry and iPhone users.
While iPhone users have a big appetite for fun, risk and romance, it would appear they have an almost equally big appetite for work as they were 17 per cent more likely to take calls from work while on holiday, compared to 12.9 per cent for Blackberry users and only 7.5 per cent for Android.
When it comes to dining out, Blackberry users were the least likely to take their partner on a business trip and 3.9 per cent more likely to buy their partner dinner on business expenses compared with iPhone users.
The results go on to compare a wealth of other information, including CO² emissions produced by smartphones compared with those produced by the travel industry. The figures also reveal the number of users visiting travel websites through a mobile device and a breakdown by phone type of the most popular travel app.
To view the full details and the infographic, visit: news.cheapflights.co.uk/mobile-phone-tribes-how-do-you-travel/