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Britannia supports independent retailers

29th January 2015 Print
Britannia's Wyre range cooker exclusive to independents

Premium kitchen appliance specialist, Britannia Living, is delighted to announce that its Wyre range cooker collection has been repositioned to support independent retailers.

The Wyre, which is one of four range cooker collections from Britannia, is characterised by its solid doors and matte finish.

Michael Haigh, marketing manager at Britannia Living commented: “As the market is becoming increasingly competitive it is more important than ever for us to show how we can support the independent retailers by providing them with products that they can sell with confidence”.

“The Wyre collection is a fantastic line that offers great profit margins and customisation capabilities that will bring consumers into the stores!”

Available in a variety of configurations, the standard Wyre model offers a single or twin oven whilst the XG model offers a dedicated grill compartment. The Wyre can be specified with a five-zone induction hob or single-pressed six ring gas hob.

The A-rated range cooker also features a number of professional features including a built-in rotisserie within the twin and XG models along with 5kW dual wok burner/s on the gas hob option.

The reposition of the Wyre collection, which was effective from this month, is one of numerous exciting initiatives Britannia is looking to implement over the next 12 months.

Michael concluded: “The Wyre collection allows retailers to showcase a Britannia favourite, and gives them the opportunity to become experts in the range, providing consumers with a one-stop destination for their next range cooker!”

For further information about Britannia Living and the company’s range of appliances, visit

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Britannia's Wyre range cooker exclusive to independents