All You Need To Know About Bordeaux

The CIVB (Conseil Interprofessionel du Vin de Bordeaux) has become one of the first wine growing regions to develop a website for education and promotion, launching the innovative multi-lingual website, bordeaux.com.

The design and features of bordeaux.com is aimed at generating a high level of international interest within the wine industry and among consumers. The multi-lingual element promotes the 57 appellations to a global audience in an uncomplicated and easy-to-navigate way.

The website design is consistent with Bordeaux’s current marketing and promotion of the wine region as a brand. However, to provide the online user with a visual experience, bordeaux.com also incorporates colourful maps and photographs to emphasize Bordeaux as a destination – one of the most famous wine growing regions in the world.

The website is divided into carefully planned chapters so that the online user can conveniently access sections of interest including wine tasting events, visiting Bordeaux and the educational aspects of learning about wine and developing a tasting palate.

“On The Wine Route” is a particularly useful tool for those wishing to visit Bordeaux. These pages include details and maps of five wine tours:-

• The Fortified Towns Road (including Cadillac, Loupiac and Premières Côtes de Bordeaux)
• The Château Road (including Margaux, Médoc and Pauillac)
• The Heritage Road (including Saint Emilion, Pomerol and Fronsac)
• The Hillside Road (including Blaye, Côtes de Blaye and Premières Côtes de Blaye)
• The Graves Road (including Barsac, Graves and Sauternes)

Pascal Loridon, Marketing Director of the CIVB says: “This new website is the base needed to integrate the internet into our communication process. New developments are already planned, such as translation into German, Chinese, Japanese and Korean. There is also strong promotion for Bordeaux tourism and Châteaux trips through the addition of a database of over 600 Châteaux that can be visited”.