The cool way to 5 a day

Whirlpool is supporting the 5 A DAY Just Eat More (fruit & veg) programme with the creation of ‘The Cool Way to 5 A DAY’, a guide to help Britons eat their 5 A DAY, everyday.

It is the first major white goods company to become a 5 A DAY partner, and Whirlpool is producing the guide to support its fridge & freezer range. Working with leading nutritionist, Luci Daniels, it contains simple recipe suggestions and examples of portion sizes.

The guide provides hints and tips to keep fruit and vegetables in tip-top condition and at their most vitamin potent for the maximum amount of time, all year round. It looks at how you can enjoy fresh and frozen food via the many fridge & freezer functions which keep natural produce at its best; such as the 6th Sense temperature control, No Frost systems and fast freeze option. The intelligent 6th Sense technology constantly monitors, adapts and controls temperature changes from door openings so the temperature is restored fives times faster than a conventional fridge and unnecessary energy surges are prevented.

Ray Isted, Brand Marketing Manager at Whirlpool UK commented: “Whirlpool is really pleased to be part of the Department of Health’s 5 A DAY programme, we want to help 5 A DAY educate people about fitting fruit and vegetables into their busy lives. Clever use of space in the fridge & freezer products, with improved storage and better temperature management, can make it easier for people to achieve their 5 A DAY with food looking and tasting better for longer.”