The sleek South vs the naughty North

It seems that the North-South divide is greater than ever, certainly in terms of style choices. New research by kitchen expert Magnet into buying patterns across the UK reveals our choice of kitchens and buying behaviours differ depending on where we live.

The top selling Magnet kitchen in the UK is the Shaker Cream, which proves that Brits still prefer a timeless, classic look in their kitchen. Timber and timber effect designs like the Palmeira follow as a close second while sleek, glossy units like Studio White are the fastest growing choice of finish.

For those who live in the London and South East, the best selling design is the Studio White proving sleek, glossy units with a modern feel are a must have. Sassy Londoners also have a taste for gadgets as they snap up more appliances like dishwashers than anywhere else in the UK.

North West dwellers have embraced the taste for light, contemporary kitchens like their London counterparts as the Kara Cream comes up on top for them. It seems they also like their convenience food as they buy the most microwaves and freezers.

North Easterners favour a warm, retro feel with the Palmeira being the number one choice with its rich walnut look. Their reputation for enjoying themselves is also proven once and for all with the top selling kitchen gadget being the wine cooler. They also seem to be the most decisive people in the UK taking the shortest time to choose a kitchen in under forty-five minutes.

North of the border, Scots have shown that their warm personalities translate into kitchen choice as the Vicenza with its natural oak is their number one kitchen. They also seem to be a nation of budding chefs as their top selling gadget is a double oven.

It seems the Welsh have fully embraced the gadget culture by buying more kitchen innovations like flip down TV’s and coffee machines than anywhere else in the UK. However, their penchant for all things modern is interestingly not reflected in their kitchen choice, as the simple, classic Shelton is their number one seller.

Northerners and those in Scotland prefer to let Magnet handle the hard work with the highest quantity of people choosing the Full Circle Service package including home visits and full installations by Magnet’s qualified fitters.

Anjum Ahmed, Marketing Director comments: “It’s interesting to gain an insight into the different regions buying decisions and how diverse our style choices are.

“We use this information at a local store level to gain a better understanding of our customers so we can tailor make our showrooms to reflect the lifestyle, tastes and needs of the local inhabitants.”

For further information visit magnet.co.uk.