Chalon launch the Ancestral range

Chalon UK Ltd, internationally renown designers and manufacturers of hand crafted kitchens and freestanding furniture, are proud to announce the launch of their new Chalon Ancestral kitchen range as the main focus of their display at this year's Daily Telegraph House & Garden Fair (Wednesday 27th to Saturday 30th June at Olympia).

Constantly striving to create that nowadays all too hard ‘wow factor’ for potential clients, the latest new kitchen range from Chalon is exclusively handcrafted from Oak – the first time the company has created a whole kitchen range using this premium priced, premium quality material.

Chalon’s last new (consumer) kitchen range to launch was the modular, fitted Simply Chalon range, which offered a more contemporary look than the classic freestanding style for which the company is synonymous. By contrast, the process for thinking about the new Chalon Ancestral range started with the Research & Development (R&D) team metaphorically turning around by 180 degrees and looking further back into the past.

Taking inspiration for the range from National Trust / English Heritage properties and English kitchens of the past, there was a desire to create an even more traditional kitchen range (a product offering that no main manufacturer is satisfactorily fulfilling).

“At Chalon, we strongly believe that the traditional style and appeal of our furniture will never go out of fashion,” commented Stephen Carter, Managing Director of Chalon UK Ltd. “There has been so much contemporary and minimalist influence in recent years and at some point I believe there will be a widespread return to more traditional designs, ” he said.

The following schematic illustrates how the new Ancestral range fits into the Chalon consumer kitchen range portfolio:

Chalon furniture has always been a blend of inspired design, solid timber, quality construction and a unique finishing style. The new Ancestral kitchen range is another example of this - a beautifully designed and highly thought of addition to the company’s portfolio. After the House & Garden Fair, initial plans include displays at the head quarters showroom in Hambridge, Somerset, as well as at the flagship King’s Road, London showroom.

Chalon UK Ltd view the launch of their new Ancestral range as another important step in their continuous programme of investment in the brand, one that has been growing in recognition for well over 25 years.

For more information, visit chalon.com.