Maytag side-by-side refrigeration

A new and exciting range of premium cooling appliances is being spearheaded by the launch of Maytag’s MSS 20 FISI4 side-by-side No Frost fridge freezer.

Designed and manufactured from top quality materials, the freestanding MSS 20 FISI4 is cleverly designed to bring classic, top quality American-style refrigeration into the European kitchen without compromise. The model’s imaginative design produces a footprint that integrates perfectly with European counter depths yet still encapsulates all the spacious storage and cutting edge features expected of Maytag refrigeration. The generous net capacity of 515 litres comprises of 335 litres for the fridge and 180 litres for the freezer.

This is a premium offer from a true quality manufacturer, featuring a beautiful, up-to-date design that integrates with more kitchen styles and encompasses the finest technology on the market. The new Dynamic Intelligence System, a series of electronic sensors, continuously monitor the fridge to detect any changes in temperature, with cold air being directed to affected areas to restore the balance. The system runs continuously and recovers the safe temperature five times faster than a conventional fridge, so food stays fresher for longer.

The model’s best in class energy efficiency rating of ‘A+’ comes in tandem with a whisper quiet noise level of 45dB, while the new user interface gives the consumer constant feedback on the machine’s status.

“We believe our new refrigeration offers everything that the discerning consumer could possibly want,” says Mike Martin, Maytag’s Head of Product. “The MSS 20 FISI4 looks the business and certainly does the business in terms of consistent and reliable performance. In one spacious and stylish appliance, you have top design, top technology and the reassurance of a renowned refrigeration brand of the highest standing.

“As well as addressing the big issues of the current market, we have also looked at the smaller details to make these appliances a pleasure to use. It goes without saying that the No Frost concept is a huge labour saving device and offers superior food preservation.

“But equal attention to detail has also gone into those less glamorous but equally essential areas. A new indoor handy fresh crisper stores your ‘five-a-day’ fruit and vegetables in the door making for ease of access of your favourite items, while the external ice and water dispenser features a new, rotating, water fill spout for the easy filling of any size or shaped vessel and saves a small fortune in bottled water. The distinctive Indoor Ice System ensures 20% more usable space in the freezer and is removable for making ice service easy.

“This is a fridge freezer that is built for the long haul and offers our trade partners a host of genuine and meaningful selling points in a crowded and competitive market. Side-by-sides continue to be a fantastic style statement, are an aspirational purchase when remodelling the kitchen and most of all there is a profitable replacement market to be had!”

For more information, visit maytag.co.uk