ATAG's luxury dishwasher hits new height

ATAG’s luxury line of dishwashers for 2009 has seen the launch of a whole range of new models featuring the very latest technology and incorporating user-friendly features, signalling the company’s strong commitment to a product sector that has yet to reach its considerable potential in the UK market.

New dishwasher owners wonder how they ever managed without one, but the low penetration rate of this sector means that a strong sell is essential and that the product itself must be a truly viable and versatile proposition that stands apart from its competitors.

ATAG’s fully integrated VA6511NT model quite literally hits the heights. The 600mm dishwasher can be sited either traditionally under a worktop or it can easily be installed at waist height in a tall housing unit by way of a smooth and fast assembly system. The high quality that consumers expect of the ATAG brand is therefore accompanied by the flexibility now demanded by discerning buyers.

Discreet in situ but with a rock solid feel, the VA6511NT has a wealth of top class features to make life easier. Immediately noticeable is the quiet noise level and has triple ‘A’ energy ratings and a water consumption of just 14 litres. Its capacious cavity holds 13 place settings and there are four programmes and four temperatures (Intensive, Normal, Eco and Fast).

ATAG’s National Sales Manager, Graham Gleave says: “The dishwasher market is ripe for growth and will climb steadily once the economy revives, which is why we at ATAG are positioning ourselves very deliberately as serious contenders with an excellent product portfolio. The VA6511NT dishwasher is a great example of the new models that can be found in our built-in appliance collection and our MAGNA Design Line selection of exclusive and superior products.

“People in general are gradually getting the message that a dishwasher is a time-saving, labour-saving and environmentally friendly appliance that saves money compared with washing by hand.

“The design and style of these appliances have improved out of all proportion since they first came on to the market. As well as being fully integrated and super quiet, our VA6511NT has a terrific advantage in its flexible height installation option.”

For further information on ATAG’s new VA6511NT dishwasher and other appliances, visit atag.co.uk