From small acorns, better bathrooms grow

With business acumen that belies his 26 years, Managing Director of Wigan based bathroom retailer Better Bathrooms, Colin Stevens, is refreshingly modest when describing the success and achievements enjoyed by the company over the last three years.

From fledgling internet sales, the company moved into their Queen Street showroom in 2003, an increase in on-line trade led to the further development of an internet superstore and in early 2007 Better Bathrooms opened a brand new central distribution center and warehouse to deal with increased demand.

“It was never my intention to enter in to bathroom retail or even into business, golf was truly my passion and I anticipated it would be my future. However, through my parents who had been involved in the industry for the last 30 years, I realised that an untapped market existed in combining both on and off line bathroom sales” Colin states as he describes the beginning of Better Bathrooms.

The new warehouse and distribution facilities in Glazebury, Warrington are a testament to Colin’s success. Having struggled to cope with pure volume of sales from the premises in Wigan, the new facility is stocked with a bath, toilet, sink and shower to suit every taste and budget. Yet equally as impressive is the décor to the wall of the customer services office, the paint may perhaps be magnolia, but the notes of thanks and letters of praise and satisfaction make for a far more gratifying feature for the staff team at Better Bathrooms.

When describing the ethos of the company Colin states, “We truly are committed to our byline of ‘better prices, better service’ and we have genuine desire to offer great value products with equally great customer service. It’s not just about the competitive edge, for me it is very much about taking pride in the business. The new warehouse not only offers greater efficiency, but our customers will see the greatest benefits as we can turn around deliveries much quicker and the increased storage space means we can buy more items in bulk, reducing our costs and therefore our prices too”.

With their main showroom in Wigan, Better Bathrooms’ customers still have a chance to view their potential bathroom suites, taps and showers before purchasing, unlike many of the company’s competitors who are purely on-line businesses. Plans for the future intend to build upon this with the opening of several showrooms at key locations throughout the UK, therefore not only dominating the on-line bathroom market, but also taking a firm control of high street sales.

For further information, visit betterbathrooms.com.