easyJet tells consumers: Don’t be “green-rollered”

easyJet is today launching a major campaign to encourage the UK’s politicians to adopt a more intelligent approach to air travel. The airline today publishes a comprehensive report into aviation’s contribution to climate change; kicks-off a major national newspaper advertising campaign; unveils its own tax proposals and announces that it already covers its “full environmental costs” more than four times over.

To reach consumers, that have been mostly silent in the recent debate, easyJet will be taking out full-colour full-page advertising in selected national newspapers throughout the Party Conference season and passengers on easyJet aircraft will see environmental messages on the backs of aircraft seats from early October.

The surprising truths about flying

Entitled “Towards greener skies: the surprising truth about flying and the environment” the easyJet report provides a comprehensive analysis of the science of climate change and includes a number of little known realities about flying.

According to the easyJet report:

- Aviation CO2 accounts for about 1.6% of global greenhouse gases
- Today’s aircraft are typically 70% cleaner and 75% quieter than their 1960s counterparts
- Successive improvements in aviation technology could make flying 50% cleaner than today’s aircraft within 10 years and 75% cleaner by 2050
- easyJet passengers produce 95.7g of CO2 per kilometre: which is:
- less than the average family car (around 160g CO2 per kilometre)
- less than Virgin’s Voyager trains (112g of CO2 per passenger kilometre)
- less than the Toyota Prius (104g of CO2 per passenger kilometre)
- Low-cost airline growth is not “out of control” – rather they have substituted for less environmentally-efficient airlines over the last 10 years and the average rate of growth is broadly unchanged over the last 20 years at 5.5%
- High-speed rail is only a realistic option for those living in or around London
- Only two of easyJet’s 338 routes compete with high-speed rail services (London Luton to Paris and London Stansted to Newcastle)

easyJet recommends the scrapping of APD and replacing it with a tax based upon aircraft types and distance travelled. This would mean that, for the first time, all UK aviation would be included and airlines would be incentivised to operate the most environmentally-efficient aircraft.

Successive Government reports have called on flying to “cover its full environmental costs” – as if to imply that it doesn’t already. Carbon currently costs around £12 per tonne on the world markets but the UK Government estimates that the “social cost of carbon” is around £95 per tonne. Using this figure easyJet covers its full environmental costs four times and on some routes, such as Liverpool to Belfast, 12 times.

In recent years the growth of low-cost airlines flying point-to-point services has significantly increased the accessibility of the UK regions for business and tourism. But domestic routes have been the hardest hit by the doubling of Air Passenger Duty in February 2007 and would be the most vulnerable to any further rise in tax.

Andy Harrison, easyJet Chief Executive, said:

“There is no doubt that climate change is a real and imminent danger which should be a concern for us all. Together we must take intelligent and well thought-out actions to ensure we leave the planet in a good shape for generations to come. As such, it is important that mechanisms are put in place to ensure the aviation industry develops in a way that is environmentally and economically sustainable and to ensure that measures for aviation are proportionate with its impact on climate change.

“However, much of the recent political debate has been characterised by gesture politics and discriminatory, often contradictory proposals and it is time for consumers to tell the politicians they won’t be “green-rollered” into accepting higher air taxes for spurious green rationale.

Politicians of all colours recognise that different cars have different emissions but do not see the same distinction within air travel. We are an island nation in a globalised economy yet the UK already taxes flying more heavily than any other European country while making high-speed rail available only to those living in the South East.

“Taxing families but not private jets is a grotesque insult. The time has come to scrap Air Passenger Duty in its current form and replace it with a “polluter tax” that has at its heart a very simple notion – those that fly on airlines that pollute less, like easyJet, should pay less.

“We should all demand a more intelligent approach to flying. Politicians must incentivise consumers to take the greener option when it is available – this means banning the dirty, old aircraft from our skies; getting the right tax regime in place to reward cleaner behaviour; being realistic about the value of aviation and resisting the temptation to advocate alternatives when no such alternatives exist.”