Chevrolet UK supports budding young artists
Chevrolet UK is proud to announce its participation in the 2010 Young? Creative? Chevrolet! Contest. For the first time the UK joins the rapidly growing number of European countries that take part in Chevrolet’s successful Pan-European Arts competition open to all arts schools, colleges and universities.
The contest was set up in 2007 by Chevrolet Europe to foster creativity in young artists and to strengthen the company’s core brand values such as value without compromise in design. Eight countries and schools participated in the very first contest. In just three years the contest’s popularity and reputation have grown immensely, taking the number of countries participating to 20. In 2010 an impressive number of colleges, over 130, will participate.
The UK is participating in the categories: photography, video and visual arts. Chevrolet UK has been successfully scouting across the country for talent, encouraging art colleges and universities to promote their up and coming young art students. A staggering 16 UK art schools and universities have chosen to seize this opportunity and register their schools. They recognise that the competition will give their students the chance to participate in a European contest, gain exposure to the industry and work to a professional brief as they will do later on in their professional lives.
Craig Cheetham, PR Manager of Chevrolet UK:“ In the past three years Chevrolet has made a conscious effort to engage with a younger more dynamic audience. The Young? Creative? Chevrolet! Competition has become an important part of this campaign and the time is now right for the U.K.to support it as well. The Chevrolet Spark is the ideal car for the current generation of younger motorists and we are confident that the youth of Europewill embrace its values.”
All briefs revolve around the Spark, launched in the UK beginning of February 2010 and the car for the future - the extended-range electric vehicle, Chevrolet Volt. The briefs are as diverse as creating eye-catching photos of the Spark for the lifestyle press to designing a futuristic outfit to embody the spirit of the Chevrolet Volt.
Olgun Kordal, student at Birmingham Institute of Art and Design: "When I saw the YCC briefs, I knew this was the contest for me, I had not seen a competition that offered a blend of my three favourite things in life: photography, cars, and creativity. As soon as I knew it was the Spark, ideas just began to fly around in my head - I couldn't wait to get my hands on the car and get some shots.”
On 23 April a national jury comprising of experts such as the Director of video for AOL and the art and fashion blogger Katie Chutzpah will select the top three winners who will continue on to the European finals with a chance to win prize money and a once-in-a life-time chance - Chevrolet offers all 1st prize winners the opportunity to take part in a short work experiences described as witness trips - working alongside experts in the student’s respective fields.
This is a wonderful chance to gain hands on experience and insight into the exciting working life that awaits them.
For more information on the Young? Creative? Chevrolet!contest please contact Clemence de Crecy, Amina Salahuddin or Emma Sundin:
Clemence[at]clementinecom.com, amina[at]clementinecom.com oremma[at]clementinecom.com
About the Young? Creative? Chevrolet! contest:
PARTICIPATING SCHOOLS IN THE UK
Birmingham Institute Of Art and Design, Burton College, Canterbury College, Coleg Llandrillo, Duncan of Jordanstone College of Art & Design, Kingston University, Liverpool School of Art and Design, Loughborough University School of Art and Design, Ravensbourne College, Sheffield Hallam University, Swansea Metropolitan University, Swindon college, University of Lincoln, University of Northampton, Waltham Forest College, Warwickshire College.
NATIONAL JURY MEMBERS
VIDEO - Kelly Sweeney
Director of Video AOL Europe
PHOTOGRAPHY - Richard Gunn
Freelance journalist and photographer
VISUAL ARTS - Ian Cook
Contemporary Artist
CANDID - Shehrzad Kaleem
Freelance Film-maker
PRESS –Katie Chutzpah
Art and fashion blogger
WHAT IT IS
Young? Creative? Chevrolet! is a pan-European contest for students of Applied Arts organized annually by Chevrolet Europe since 2007 in various artistic fields (2010: Fashion, Music, Photography, Video and Visual Arts). With this project, Chevrolet Europe wants to foster creativity and help young artists. Young? Creative? Chevrolet! also aims to strengthen some of the company's core brand values.
HOW IT WORKS
In each participating country, a panel of judges (specialists in arts and others) award three prizes per participating discipline. All 1st prize winners of the national awards automatically participate in the pan-European competition in which an international jury eventually elects the best three projects in each discipline.
PRIZES
In addition to a monetary prize at a national and European level, the European winners are offered a work experiences with professionals in their respective discipline (witness trips).
For more information, visit youngcreativechevrolet.com.
