Gorenje's new built-ins sweep away the rule book

It is always a big leap of faith when you take the established rule book and re-write it. Gorenje has done exactly that with its dynamic new Pure range of built-in appliances, presenting a free-flowing approach in which no rules are set in stone.

Thanks to Gorenje’s remarkable technology, the Pure appliance range does exactly what the user commands. These patented innovations are not only a technological novelty, they are a fresh view of how each of us live in our own distinct way.

Two very special technologies form the foundations of this extensive range of superbly designed built-in ovens, cookers and hobs. Gorenje’s HomeMade technology is centred around a uniquely designed vaulted cavity ceiling in all of its built-in ovens, modelled on traditional wood-fired bread ovens for excellent baking results. The innovative design involves a precise positioning of the heated elements for perfect baking, with the vaulted interior ensuring a more efficient circulation and an even distribution of hot air inside the oven. It also has the added benefit of ‘hiding’ the twin grill elements, ensuring no burned knuckles when using the grill.

The result is succulent, yet crispy dishes, and soft breads with perfect crusts. This touch of ancient wisdom dovetails perfectly with Gorenje’s famous flair for design and its co-operation with renowned research institutions.

Now imagine the easiest and slickest way of operating these appliances. Gorenje’s DirecTOUCH system is a completely new and patented, electronic touch-screen programme module for its ovens. DirecTOUCH is based on the innovative UseLogic technology integrated into the entire generation of the new Gorenje built-in appliances.

Ruth Ferguson, Marketing Manager of Gorenje UK, says: “Our Pure range of appliances truly represents something that is refreshingly different and adventurous. We don’t do ‘generic’ or ‘me too’ at Gorenje. We are always working hard to take our designs and technology to the next level and make our appliances as pleasurable to use as they are to own.”

For further information, visit gorenje.co.uk.