RSS Feed

Related Articles

Related Categories

Rangecookers Appliances launches new website

11th May 2011 Print
Rangecookers Appliances website screen grab

Since its launch in 2010, the Rangecookers Appliances brand has proven something of a success for its originators, Chester-based internet retailer Rangecookers.co.uk.

The availability of the line-up of range cookers, hoods and accessories exclusively via the specialised and influential online platform makes it stand out as something a little special in a crowded market. As part of the brand strategy, Rangecookers has launched a dedicated website, devoted entirely to the Rangecookers Appliances brand, where consumers can see the complete range.

With a more corporate look and feel, the new site at rangecookersappliances.co.uk is an elegant retail platform, designed as a central information resource and a showcase for the brand’s impressive design values, working alongside the main Rangecookers.co.uk retail site. Beautifully presented product images are combined with clear and concise information conveying the design heritage of the Rangecookers brand, which is derived from Bigblue’s strong history as a product design consultancy with a specialisation in cooking appliances.

The expanding product range is based around two product lines, with the volume-driven Select series offering stylish multi-buy packs at high-value prices, and the high-end Ethos series providing consumers with superb quality and stunning visual impact. Also featured on the site is a range of bespoke “Bigblue” cookware, which includes a Steak Griddle, Wok Support, and a Teppanyaki Griddle. Like the new website, these are all beautifully packaged and carefully considered, and epitomise the unusually design-driven passion which makes the Rangecookers brand something rather special and definitely one to watch.

Rangecookers director Chris Parker comments: “Our own brand of range cookers, Rangecookers Appliances, has been very well received and is certainly known by chefs, cooks and foodies who are ‘in the know’. The new website highlights what makes Rangecookers Appliances so special. We’ve got a very strong design heritage and we produce superior quality products underpinned by attention to detail. Our years of experience have given us a real insight into how the perfect range cooker should look and perform. We believe we’re hitting all the right notes with our affordable Select range and the exclusive Ethos range. We’ve got something for everyone.”

More Photos - Click to Enlarge

Rangecookers Appliances website screen grab