Internet
Toyota rolls out new website challenging the industry norm
Toyota Motor Europe (TME), part of the global Toyota Group, has launched its new European website following an overhaul of the site’s structure and information architecture (IA) by full service marketing and technology company Amaze.
Channel 4 launches face-morphing Facebook app for VIP
To promote brand new celebrity impression show Very Important People, Channel 4 Marketing has launched an innovative new Facebook app, VIP ME.
Ferrari a leader on social networks
Ferrari is the main protagonist even on social networks. This fact is confirmed by the numbers: the brand of the Prancing Horse is the leading player in the automotive sector and the most popular in the general classification.
SocialSafe now exports and backs up Instagram photos
SocialSafe has just added Instagram to the list of social networks it backs up to its users computers.
Harvey Nichols signs up DC Storm for online tracking and reporting
DC Storm provides Harvey Nichols with online tracking and reporting that will power key marketing, merchandising and trading decisions.
Viral Ticket Sales on Facebook with Skiddle
Skiddle is pleased to announce the launch of their new Facebook Ticket Shop. Having been the first ticket outlet in the world to offer a ticket shop app on Facebook, this is the brand new incarnation of Skiddle’s Ticket Shop app continues Skiddle’s dominance on the social media giant.
MAGIQ launches cookie law compliance solution
With UK Privacy legislation due to be enforced from 26th May, 2012, businesses urgently need to get compliant before they fall foul of the law and fines are imposed.
ActiveQuote launches income protection comparison service
ActiveQuote is celebrating the launch of its new look website on which customers can compare both health insurance and income protection quotes online.
WagerLogic selects Maxymiser to enhance online customer experiences
Gaming software and services specialist WagerLogic has appointed Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, to increase registrations and deposits for its InterCasino and VIP Casino online brands and enhance the lifetime value of players.
The global rise in ‘always-on’ shoppers driving eCommerce
Global e-shoppers spend on average 22% (UK average: 25%) of their annual outgoings on goods and services online, shop for 5 hours a month (UK average: 6), watch TV whilst shopping online (global: 46%, UK: 51%) and make the majority of their purchases at 20:40 (UK: 20:05), according to the Global Online Shopper Report commissioned by WorldPay.
Drawsome! Zynga adds new social features to Draw Something
Zynga, leading provider of social game services, announced that Draw Something, the hit mobile game, is introducing a host of new features and functionality, including comments and share, for an even more fun, social experience.
eBay presents 'MyMix' Spring/Summer 2012 fashion campaign
eBay, UK online marketplace for fashion, will showcase its range of new and in season branded fashion in its forthcoming Spring/Summer campaign.
Brands over-reliant on discounting to encourage direct purchase online
Over 70% of brand owners said that they use price discounting to drive customers to buy direct from them, primarily through online channels, according to recent research.
Michelin launches competition for young drivers on Facebook
Taking an original approach to road safety, the Michelin Group has organised a competition for young drivers on Facebook.
EU cookie law: only 23% of web users will opt into cookies
Less than a quarter of web users will happily opt in to cookies following the introduction of the EU ePrivacy Directive next month, according to a new survey by Econsultancy.