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Multivariate testing set to find winning formula for Brittany Ferries online

Leading ferry and tour operator Brittany Ferries has partnered with Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, to increase clickthroughs to booking pages and boost online conversions.

Mercedes-Benz launches its revamped fleet website

Mercedes-Benz launches its revamped fleet website

Mercedes-Benz UK has launched its revamped national fleet website – mercedes-benz.co.uk/fleet - as part of a new campaign, designed to continue raising the profile of the brand amongst the fleet and leasing market.

Vauxhall launches webstore for latest navigation updates

Vauxhall launches webstore for latest navigation updates

Vauxhall has launched a new online store offering the latest map updates for Vauxhall-fitted satellite navigation systems.

Sony +U app set to inspire volunteering among Facebook generation

Sony +U app set to inspire volunteering among Facebook generation

Sony has announced the release of +U, a revolutionary Android mobile app that sets out to deliver real world, bite-size volunteering opportunities to a new, socially motivated audience.

Online sellers offered Twitter tax Q&A

People trading on the internet who haven't paid all the tax they owe are being invited to take part in an online Twitter question and answer session by HM Revenue & Customs (HMRC).

Manheim acquires UK’s 2nd largest used car classified site

Manheim has announced the acquisition of Motors.co.uk, the UK’s second largest online used vehicle classified business, from DMGT (The Daily Mail and General Trust plc).

Follow back or hold back: The dilemma for businesses on Twitter

Follow back or hold back: The dilemma for businesses on Twitter

After you’ve built a sizeable following for your brand on Twitter, it’s time for a very important decision: do you follow back everyone who follows you?

House builder sets its sites on faster house hunting

House builder sets its sites on faster house hunting

House builder, Miller Homes, has been busy building more than just new homes recently – this week unveiling an all new website which provides greater online functionality enabling house hunters to get to the right property faster than ever before.

One.com boosts web space allocation by up to 200 per cent

Web hosting services provider, One.com is upping the web space available to its users by up to 200 per cent from today.

Groupon to change practices following OFT action

The OFT has accepted undertakings from 'daily deals' company MyCityDeal Ltd, which trades as Groupon, to change some of its trading practices following an OFT investigation.

Shoppers unaware of mobile payments systems

The majority of consumers would avoid paying for goods and services via their mobile phone if offered the technology, according to exclusive research from leading shopping website VoucherCodes.co.uk.

Top 50 pet bloggers

monsterpetsupplies.co.uk, UK independent online pet retailer, has revealed the country’s greatest pet and animal bloggers with the launch of its new league table: The Monster 50.

Tech firms reject job applicants because of social media profile

Almost one in five technology industry executives say that a candidate’s social media profile has caused them not to hire that person.

EU cookie law is bad for the web says 82% of digital marketers

82% of digital marketers think the EU cookie law is ‘bad’ for the web according a recent poll undertaken by Econsultancy, publisher of digital marketing and e-commerce best practice and insight.

82% of Facebook Pages make less than 5 posts a month

Independent research of 1.7 million Facebook Pages, categorized across Business, Personal Brands and Interest Groups reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month - hugely underutilising the platform and falling short of fully engaging fans.