Social Media

Sony +U app set to inspire volunteering among Facebook generation
Sony has announced the release of +U, a revolutionary Android mobile app that sets out to deliver real world, bite-size volunteering opportunities to a new, socially motivated audience.
Online sellers offered Twitter tax Q&A
People trading on the internet who haven't paid all the tax they owe are being invited to take part in an online Twitter question and answer session by HM Revenue & Customs (HMRC).

Follow back or hold back: The dilemma for businesses on Twitter
After you’ve built a sizeable following for your brand on Twitter, it’s time for a very important decision: do you follow back everyone who follows you?
Top 50 pet bloggers
monsterpetsupplies.co.uk, UK independent online pet retailer, has revealed the country’s greatest pet and animal bloggers with the launch of its new league table: The Monster 50.
Tech firms reject job applicants because of social media profile
Almost one in five technology industry executives say that a candidate’s social media profile has caused them not to hire that person.
82% of Facebook Pages make less than 5 posts a month
Independent research of 1.7 million Facebook Pages, categorized across Business, Personal Brands and Interest Groups reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month - hugely underutilising the platform and falling short of fully engaging fans.

Channel 4 to launch 4seven
Speaking at the FT Digital Media Conference David Abraham, Channel 4 Chief Executive, announced the launch of 4seven; the first new channel for the broadcaster since 2005.
Intrepid Travel to sponsor Travel Bloggers Unite conference
Intrepid Travel has announced that it will sponsor the next Travel Bloggers Unite conference, which is taking place in Umbria, Italy from 20 to 22 April 2012.
Mobile TV viewing to reach 3 hours per month on tablets by 2014
A new report from Juniper Research finds that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014.
Social Media`s effect on recruitment
There's little escaping social media's effect on a number of industries, but what might surprise some people is just how much social media is affecting the recruitment process.
Zynga unveils new platform for play
Zynga, provider of social game services, announced the Zynga Platform, a new platform designed to bring players what they’ve asked for: new ways to play and more people to play with.
Techlightenment delivers improved Facebook advertising performance
Techlightenment, an Experian company and leading provider of Facebook marketing technology and services, has announced the launch of Alchemy 2, its second generation platform for creating, managing and optimising Facebook advertising campaigns.

Cybercriminals target jobseekers
As unemployment hits a 17-year high, internet security firm PC Tools is warning jobseekers to be on their guard from cybercriminals taking advantage of tough times.
Mobile video traffic hits nearly 70% on certain networks
Bytemobile has published the findings of its Mobile Analytics Report - February 2012. The new report reveals that the average volume of video traffic on mobile networks has risen by 10 percentage points since this time last year - up to 50% from 40%.
Brands, get 'pinned' for profit with Pinterest
Brands take note. Pinterest is showing all the right signs of becoming a mainstream player on the Social Media front.