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Fashion Trends

Want to change your bikini? Just add water

Want to change your bikini? Just add water

New brand, Mermaid in England, has launched an innovative range of swimwear, hoping to capture the imagination of consumers. The new collection uses AquaChange technology that enables the swimsuits to change colour and pattern design on contact with water, transforming the swimwear for a different look from dry to wet.

Sex and the City style sees women splurge on designer handbags

Influenced by over a decade of Sex and the City fashion, a woman in her 30's will have splashed out an average £113 on her favourite must-have bag, reveals research by Churchill Home Insurance.

Toms Shoes exclusive for Topshop

Toms Shoes exclusive for Topshop

This summer, cult shoe brand ‘Toms’ is launching a range of crochet styles designed exclusively for Topshop.

Over half of British adults still enjoy 80s' culture

From food to fashion, the 1980s still influences more than 50% of British adults according to a new study by M&S Money, commissioned to mark the company's 25th anniversary.

All aboard for Ringspun’s summer collection

All aboard for Ringspun’s summer collection

Ringspun has turned up the heat this season by creating a fresh, feminine and flirtatious collection which infuses nautical design with bold, vintage prints.

Sustainable fashion at H&M

Sustainable fashion at H&M

As the weather begins to warm up, a new fashion mood is blossoming at H&M. This spring will see a women’s collection of floral and feminine fashion in sustainable materials.

Grecian Goddess swimwear trends

Grecian Goddess swimwear trends

Whether we feel or just wish to look like a goddess on the beach this summer, Rigby & Peller is declaring the “Grecian Goddess” a key trend for swimwear SS10.

How to do the ‘underwear as outerwear’ trend

How to do the ‘underwear as outerwear’ trend

Lingerie is no longer lingering in the closet, emerging as the must-have, must-see fashion accessory this season.

The ultimate girls’ day out in London

The ultimate girls’ day out in London

This June, Clothes Show London returns to the nation’s Capital for its second outing as the UK’s hottest fashion extravaganza, promising to inject a dose of cool into the summer season.

Undeniably feminine fashion from Betty B

Undeniably feminine fashion from Betty B

Paris born designer Betty Bridge started her label in 2008 producing the vintage inspired dresses that have now become her trademark. Her Spring/Summer 10 Collection sees her building on her wardrobe staple; the dress that possesses a practical chic, is impeccably made and undeniably feminine.

Modern British glamour at New Look

Modern British glamour at New Look

March sees the launch of Giles Deacon’s 10th ‘Gold’ collection exclusively for New Look. This show stopping collection is modern British glamour at it’s finest.

Fashion goes crazy for temporary tattoos

Fashion goes crazy for temporary tattoos

The fashion industry is going crazy for the temporary tattoo. The on-trend creative body illustration featured in our picture was developed by Jinny Coffey; the beauty icon responsible for the renowned semi-permanent eyelash craze, Jinny Lash.

Favourite jeans motivate women to lose weight

Favourite jeans motivate women to lose weight

Still got a pair of jeans in the back of the cupboard you can’t wait to get back into? You’re not alone.

Plus size models have their cake and eat it

Plus size models have their cake and eat it

As women all over the country fight to shrink their shapes in the usual January diet frenzy, fuller figured brand Curvy Kate are celebrating the naturally curvy, plus size models used in their latest shoot with a delicious theme of Afternoon Tea, using an excess of scones and cakes to make for a mouthwatering collection.

Rigby & Peller goes retro for spring/summer 2010

Rigby & Peller goes retro for spring/summer 2010

Luxury lingerie and swimwear retailer Rigby & Peller is ready to set pulses racing with its retro inspired collection for Spring/Summer 2010.