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Influencer marketing budgets set to increase for nearly 60% of the fashion and beauty industry

Influencer marketing is well-established in fashion and beauty with the majority intending to increase investments in this space, yet identifying the right influencer remains the biggest challenge, finds the Fashion and Beauty Monitor and Econsultancy report.

Parents find new white knight to fight a rapid rise in their childrens’ addiction to internet devices

Parents worry about their children, it's their job, but the near endless access to the internet now available in both the home and outside had created so many more things to worry about.

One in five parents do not trust their kids online

One in five parents do not trust their kids online

Half of parents of young children have admitted secretly going through their kids’ phone – with disturbing results, according to new research.

How has technology affected our social lifestyles?

For many of us, our daily pattern starts with this: wake up, switch on the smartphone, and check email and social media. For many of us, that is how our day ends – and how we use virtually every spare second of the day, too.

How the use of social media can improve your leads

For businesses of all kinds, but especially those that are used to face-to-face customer interaction, it can be easy to dismiss the value of social media for generating leads.

Brits log off from celebrities and on to bloggers

Brits log off from celebrities and on to bloggers

Celebrities have long partnered with beauty brands to drive product purchasing, but it seems today’s beauty consumer is more interested in what the girl or boy next door is using.

Key benefits of email marketing for businesses

Key benefits of email marketing for businesses

Nowadays, with many companies putting so much emphasis on social networking, it’s easy for us to overlook the sheer importance of email, with many people now considering email as an afterthought.

The average Brit has just three close friends

The average Brit has just three close friends

In a world of social networks and online communities taking ‘friendship’ circles and connections into the hundreds and thousands for most individuals, a new global survey by Mercure Hotels has revealed that the average Brit has just three people in his or her life that they consider ‘a close friend’.

Silver surfers regard the internet as the revolution of their generation

Silver surfers regard the internet as the revolution of their generation

Two thirds of people aged over 65 said they consider the internet and computers to be the most revolutionary inventions of their lifetime. The internet beats the invention of TV, radio and nuclear power in a poll commissioned by EE to mark the launch of its annual Techy Tea Party Day.

How to spread awareness of your business

Whether you are a new or established business it is important to continue to advertise yourself, either to initially get your name out there or to keep your name at the forefront.

How to make social media work for your business

How to make social media work for your business

In this day and age, if you're not on social media, you don’t really have a voice as a business. It’s simple to set up an account online and get the ball rolling.

Center Parcs launches the first real Twitter feed

Leading family short breaks provider, Center Parcs has unveiled the first ‘real Twitter’ feed. For one week only, the birds of Center Parcs will ‘take-over’ the Center Parcs Twitter feed (@CenterParcsUK), giving people the chance to discover and enjoy ‘real Tweets’ direct from the forest in its #RealTweetWeek.

Social media and mobile tech has created ‘citizen editors’

Social media and mobile tech has created ‘citizen editors’

New research has found social media and mobile technology has created a generation of exceptionally skilled ‘citizen editors’.

Social media revealed as a key influence on the nation’s wardrobe

Social media revealed as a key influence on the nation’s wardrobe

Brits spend £815 million to ‘social media proof’ their wardrobe with men spending MORE than women.

The ‘modern’ signs of true love

The ‘modern’ signs of true love

We used to say it with flowers — but now the true sign of modern love is a change in Facebook status from ‘single’ to ‘in a relationship’, according to new research.